How To Market New Services And Products

Marketing A New Product

Marketing A New Product

Have you recently created a product that you feel is revolutionary? Well, without proper marketing your product may garner very limited success. One of the most important parts of a business plan its marketing section. Marketing is especially important for new products as customers must be made aware of its benefits. Luckily there are steps you can take to ensure that your product gets maximum exposure.

Choose Your Market
In order to ensure that your project is successful, you must decide where you need to focus your efforts. Identity the individuals who are the most likely to buy the product. Research all of the industry reports and then identify all of the long-standing buying trends for products which are simliar to yours.

Perform Research
Rent a flea market booth and offer free samples or trial versions of your product. After the customers try the product, offer a questionnaire that asks the individuals to list what they dislike and like about your product. Get their opinion about what would motivate them to buy your product. You can use this information to adjust your strategy.

Design Packaging
Make sure that you design your packaging with your target customers in mind. It is very important that you choose box sizes, color schemes and word choices carefully. Offer a short description of the product and list all of its benefits.

Choose A Form Of Distribution
Carefully consider how you will distribute your product. Search for a distribution outlet which will give you the ability to sell to your customers directly. Consider building a website as well as leasing space so that customers have physical access to the product.

Write A Press Release
Create a press release which invites all of your customers to your store so that they can try your product, free of charge. Create well designed handouts which contain key information about your product. Pass these out at your press release event.

Use Print Ads
Take out small ads in your local magazines and newspapers. Make sure to include discount coupons for the first time purchases. Comparison shop so that you can get the best rates. Ask the newspapers and magazines about the size of their subscriptions and distributions so that you can ensure you reach the most customers.

Take Advantage Of Online Social Media
Keep all of your customers and potential customers informed by posting updates on Twitter. Tweet your store’s location. Let them know when and where they can try your product. Tweet several times a day so that you keep your followers engaged. Announce special promotions and post links to coupons on Facebook.

Create An Infomercial
If it is within your budget, create an infomercial in which you feature customers who have tried your products. Have them offer postive reviews, discussing what they like most about it. If an infomercial does not suit your budget, upload a video to YouTube instead. Use your channel to give demonstrations your new product. Link the videos to your website, Twitter and Facebook account.

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