5 Different Types of Internet Marketing

To get your business noticed on the internet you really need to be familiar with all the different types of internet marketing there are. These different types of promotion will get your website noticed, grab you sales leads, gain customer loyalty and connect you to the buying public. Depending on what type of strategy you imply to attract new customers, here are some of the most popular methods of internet marketing available to grow your business.

The first type of internet marketing and the most popular one is affiliate marketing. With this technique you would sign up as an affiliate for a company and then direct traffic to that particular business. As visitors begin to use your link to access that website, you are rewarded in many different ways. You could earn for every visitor that clicks your link, or per sign up on the website, or if they make a purchase. Each of these involve a different type of reward, or payment, for the affiliate and it is best to understand exactly what the pay structure is before joining with a company to promote their business.

Attention marketing is a basic form of getting the word out in the form of an email, banner ad on your website or in the first paragraph of your homepage article. This marketing method is basic and is designed to grab a readers attention.

A unique type of internet marketing is the brand marketing. This technique involves you to create visibility for a website or product by way of special product launches. Your website, or emails would basically announce the arrival of a certain item you are promoting. This type of marketing is usually very time sensitive.

5 Different Types of Internet Marketing

5 Different Types of Internet Marketing

Similar to affiliate marketing, performance marketing is when an advertisement is placed on one of the major search engines, and you pay every time a visitor clicks those ads. This method is also called pay per click advertising and what is basically is, you pay a small fee to have your ad appear on the page for a search term you choose. The ad drives traffic directly to your website giving you a relevant and a targeted customer who is ready to buy. The cost per click could be in the pennies, the hope is they visit the site you send them to and make a purchase which far outweighs the cost of the click.

Article marketing is where you create an article that is relevant to the business you are promoting. Within the article you place links on certain keywords that link back to the website where the product or service is being offered. You place the article on a number of the high ranking article directories such as Ezine Articles or Go Articles. These free directories rank very high with the search engines and will drive traffic organically to your campaigns.

Depending on your budget and your creativity, you could employ many if not all of these types of internet marketing very easily. Identify what your outcome is in advance, to better understand which type of marketing will benefit your campaign more.



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