A Guide On How To Make Money Using Internet Marketing

Four types of online businesses you may consider

Four types of online businesses you may consider

In this digital era there are numerous ways to make money online fairly easily. One of the great ways is Internet marketing. Internet marketing also known as affiliate marketing is the marketing efforts made online in attempt to achieve sales or leads or both. It involves promoting various products online using links that you are given and if a sale or lead is generated via your link you will be credited for it. If it sounds easy it definitely is if you actually know what you are doing. It is generally advisable to have your own website or blog or other online presence before engaging in online marketing. However, this is not compulsory.

Affiliate marketing takes two different forms namely sales generation which is referred to as Cost Per Sale or CPS or lead generation which involves generating leads or sign ups which is referred to as Cost Per Action or CPA. In CPS you are paid when a sale is generated using your link that you have promoted online. In CPA you are paid when a potential client either signs up for various products or downloads a particular item via your link.

Online marketing basically aims at generating targeted traffic with the hope that you will achieve sales or acquire leads. Traffic generation basically comes in two main categories: paid and free methods of traffic generation. Some of the free methods include: Email marketing and article marketing. Some of the paid methods include: Pay Per Click or PPC, Pay Per View or PPV and Paid Banner advertising.

Email marketing basically involves sending out emails to subscribers of your website or blog and making a sales pitch in the email while embedding your links so that any leads or sales can be accredited to you. This is only used for those professionals and Internet marketerswho have websites or blogs. Article marketing involves writing an article about the products or services that you are promoting and embedding the links in the author info portion of the article with the hope that whoever reads the article may be interested in purchasing the product or service.

PPC involves purchasing of advertising space from various search engines such as Google and Bing. You then bid for keywords related to the products or services that you are promoting and when clients search for that keyword if you bid for it appropriately, your advertisement will show up and if they click on it and purchase something or sign up you will be credited. PPV involves contextual advertising whereby the advertisements pop under the current page of the user’s browser window. When the individual closes the current window your advertisement is now left on the screen. This is mostly used for marketing CPA offers. The advertisements are served on the basis of the domain names or keywords that you bid for. Banner advertising basically involves buying banner space on the websites that offer products related or similar to the products that you are promoting. When a potential client clicks on the banner and signs up or buys a product then you will be credited for that.

These are a rough summary about Internet marketing and I do hope that you have acquired a bit more knowledge about what it is and what it entails.

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